The Ceccarini Street is a really exciting choice for those who love shopping, beacause it’s a real convergence point of the most important fashion companies.

An appreciated European destination for its sunny climate, compelling sea and fun opportunities, Riccione is also renowned for its glamorous shops and boutiques.

After a whole day spent lying down on the beach, a walk along Viale Ceccarini and the surrounding avenues gives tourists the possibility to go shopping in the numerous shops and boutiques they host.

Glamorous boutiques, trendy shops, extravagant items of clothing and accessories are able to suit even the most demanding requirements of fashion victims.

Shopping here gives not only the possibility to buy clothes and accessories, but is able to suit even tourists’ most demanding requirements.

Viale Ceccarini was originally called “viola” (narrow street), a charming street which connected the old village (the current Riccione-Paese) with the sea. On October 11, 1912, the Municipality of Rimini, which included the small village of Riccione too, decided to call it “Viale Maria Ceccarini”, in order to celebrate the historical benefactress of the Green Pearl.

It was enlarged and paved in 1925, and provided with a sewage system and a proper roadbed in 1926, so as to avoid dust formation. On the following year 110 pines (Pinus-Pinea) were planted in order to shade the avenue.

Both the city and the avenue have continuously developed until Riccione became the most important tourist destination both in Italy and abroad and Viale Ceccarini turned into the heart of city life. One of the first VIPs to visit the avenue was Benito Mussolini in the 30s; after World War II the city started attracting large numbers of elite tourists and finally turned into the so-called “Montenapoleone” of the Adriatic Sea (1960/70).

Since the 70s, the avenue has became a popular pedestrian precinct. The most representative landmark of the city, it is even the venue for the famous Conference Building. Today, Riccione and Viale Ceccarini are the undisputed symbol of utmost fashion.